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31 Aug 2017

Full-Time Digital Performance & Data Science Section Manager @ Paris, France

Nissan Automotive Europe – Posted by Estefania Rendon Paris, Île-de-France, France

Job Description

This role will be based in our Marketing Innovation department.

We have a strong & exciting roadmap together to shape Nissan Marketing 3.0.

To strengthen the expertise of our teams, we are looking for a Digital Data scientist who combines both the experience of a data analyst in transforming data into knowledge and the relevance of a digital marketer in the interpretation of Results and declination in recommendations.

The main tasks of this position are to help us discover the information hidden in vast amounts of digital data, and help us make smarter decisions to deliver better insights by applying data mining techniques, doing statistical analysis, digital Marketing Mix Modeling and building high quality prediction systems integrated with our digital campaigns.

Main Tasks & Responsibilities.

Organizing and analyzing raw data, deciphering key takeaways and, running split tests on campaigns.

Support the tagging strategy across Paid Owned Earned media channels & all platforms.

Real-time monitoring of digital campaigns to advise content and media team for optimizations.

Monitor and visualize results to understand user behavior, conversion data and support improvement of the digital customer journey.

Monitor quality of content and feedback to content team improvement insights.

Benchmark performance across all online channels and advising on KPIs & targets.

Processing, cleansing, and verifying the integrity of data used for analysis.

Develop custom digital marketing dashboard concepts.

Ability to work with structured and unstructured data.

Enhancing data collection procedures to include information that is relevant for building analytic systems.

Oversee agency that performs ROI analysis to evaluate efficiency and effectiveness in real time.

Liaise and transfer knowledge with our Regional business units.

Background & Experience:

Minimum 7-10 years’ experience in any of the following: market research company or agency experience; marketing, or strategy; experience working with IT/software/data analytics company

Advertising or marketing experience is a plus

Ability to relay analytical insight to internal and external stakeholders

Excellent understanding of machine learning techniques and algorithms

Experience with common data science toolkits, such as R, MatLab, etc

Proficiency in using query languages such as SQL, Hive, Pig, Python, …

Ability to work with structured and unstructured data

Excellent knowledge of Google analytics, Adobe analytics and SQL

 

This position is located at Montigny le Bretonneux.

 

How to Apply

If you are interested to join us, please, send your CV to:
[email protected]
 

Job Categories: Data Scientist / Statistician. Job Types: Full-Time. Salaries: Less than $100,000.

Job expires in 11 days.

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