Data Scientist – Marketing

Resume posted by ldlathrop in Marketing.

Desired position type: Any
Location: Portland Oregon, United States

Contact ldlathrop

Summary

Business-savvy communications leader and data scientist with training and cross-industry background driving revenue growth through client-centric marketing research and strategies. Persuasive communicator well-versed in influencing diverse audiences using compelling public speaking, writing, and presentations. Motivated team builder equipped with analytical and consensus-building skills to address business challenges with creative solutions.

Education

Certificate in Machine Learning, Stanford University, Stanford, CA (Coursera) (in progress)
Certificate in Data Science, Johns Hopkins University, Baltimore, MD (Coursera)
Master of Communication Management, University of Southern California, Los Angeles, CA
Master of Arts, Creative Writing, Northwestern University, Evanston, IL
Master of Arts, History, Northwestern University, Evanston, IL
Graduate Studies, History, University of Oxford, Oxford, UK
Bachelor of Arts (with distinction), Comparative Religion, University of Washington, Seattle, WA

Experience

Portland Meadows Racetrack, Portland, OR, 2015-Present
Marketing and Data Science Internship

Translated existing rewards database into a high-performance tool for moving guests up the engagement ladder by applying a neural network algorithm to the data history.

  • Applied data analytics to social media management to increase average engagement by 350 percent
  • Led effort to combine our data with third-party data on customer base in order to better target potential new customers

 

Marketing/Branding Consultant, Portland, OR, 2005-Present
Establish diverse individual, non-profit, and corporate clients as competitive forces within their respective markets by developing high-impact marketing and public relations collateral customized to unique business objectives.

  • Leverage data-driven understanding of market drivers and opportunities to provide clients with insightful guidance on marketing/branding strategy and tactics, online marketing, technology, and social media
  • Secured $10M acquisition by creating a prospectus for a horse racing industry client

Skills

  • R (1 year experience)
  • SPSS (4 years experience)
  • MATLAB (1 year experience)
  • Adobe Creative Suite (expert)
  • MS Office (expert)

Specialties

    Data mining, Data visualization, Market research, Marketing analytics, Predictive Analytics, presentations

Groups & Associations

    Data mining, Market research, Marketing analytics, Predictive Analytics, presentations

Spoken Languages

    English

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