Research Manager

Resume posted by praneethj13 in Marketing.
Desired salary: $100,000.00
Desired position type: Full-Time
Location: Kolkata West Bengal, India

Contact praneethj13

Summary

– PGDM from IIM Kozhikode, India Top 10 Business Management College.
– Employed with India’s leading market research firm for the past 3 years
– Key Expertise: Segmentation & Targeting, Pricing, Predictive Analytics
– Technical Skills: Statistical Language R, SPSS, Advanced Excel, VBA & Macros. Basic knowledge of SAS, Python

Education

PGDM 2011 IIM Kozhikode, India’s Top 10 Bussiness School 2.85/4.33
B.Tech (ECE) 2009 V.I.I.T, Visakhapatnam (JNTU Hyderabad) 72.4%
Class XII 2005 Narayana Jr. College, Hyderabad (AP State Board) 78.4%
Class X 2003 Vignan Vidyalayam, Visakhapatnam ( AP State Board) 84.3%

Experience

Roles & Responsibilities
 Project Management: An end to end handling of large projects, across industries like Health Foods, Spirits & Wines, Soft
Drinks, and FMCG etc.
 Client Management: Coordinating with clients from project proposal to delivery. Presently working onsite with India’s
leading Wine’s & Spirits Company to optimize brand portfolio
 Product Development: Developing new research products using advanced statistical techniques like Latent Class Clustering,
Random Forest, and Neural Networks etc.
 Analyze and present key insights to senior management and clients

Research & Development
 Developed an open source Web Application (online & offline) for classification using Random Forest, used for segment
identification projects across markets
 Working on Multidimensional item response theory(MIRT) in order to reduce respondent burden while answering long
battery of attributes
 Faster segmentation using binary transformation of need preference
 Key Drivers of segments using Random Forest
 Developed data quality checks for segmentation studies

Initiatives & Achievements
 Winners of 2013 Bhupi Mathur Award for Innovation, for the paper “The Zero Effect”
 Winners of 2012 Ramesh Thadani Gold Award for Thought Leadership in Research, for the paper “Food and Beverage Need
States in Urban India, icrea8e approach to segmentation”
 Runner – UP of Data Interpretation, for the paper “The Zero Effect”, 23rd
Annual Market Research Seminar (MRSI 2013)
 Introduced techniques like Random Forest, Neural Network etc. to improve existing predictive models
 Conducted a successful workshop on Excel, for colleagues
 Developed several excel dashboards using advanced excel techniques & macros
 Continuously achieved ‘A’ grade (Top 10%) for my performance for the 2011-12, 2012-13

Skills

  • R (3 years)
  • SPSS (3 years)
  • Segmentation (2 years)
  • Pricing (2 years)

Specialties

    Segmentation

Spoken Languages

    English, Hindi

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