
Research Manager
Summary
– PGDM from IIM Kozhikode, India Top 10 Business Management College.
– Employed with India’s leading market research firm for the past 3 years
– Key Expertise: Segmentation & Targeting, Pricing, Predictive Analytics
– Technical Skills: Statistical Language R, SPSS, Advanced Excel, VBA & Macros. Basic knowledge of SAS, Python
Education
PGDM 2011 IIM Kozhikode, India’s Top 10 Bussiness School 2.85/4.33
B.Tech (ECE) 2009 V.I.I.T, Visakhapatnam (JNTU Hyderabad) 72.4%
Class XII 2005 Narayana Jr. College, Hyderabad (AP State Board) 78.4%
Class X 2003 Vignan Vidyalayam, Visakhapatnam ( AP State Board) 84.3%
Experience
Roles & Responsibilities
Project Management: An end to end handling of large projects, across industries like Health Foods, Spirits & Wines, Soft
Drinks, and FMCG etc.
Client Management: Coordinating with clients from project proposal to delivery. Presently working onsite with India’s
leading Wine’s & Spirits Company to optimize brand portfolio
Product Development: Developing new research products using advanced statistical techniques like Latent Class Clustering,
Random Forest, and Neural Networks etc.
Analyze and present key insights to senior management and clients
Research & Development
Developed an open source Web Application (online & offline) for classification using Random Forest, used for segment
identification projects across markets
Working on Multidimensional item response theory(MIRT) in order to reduce respondent burden while answering long
battery of attributes
Faster segmentation using binary transformation of need preference
Key Drivers of segments using Random Forest
Developed data quality checks for segmentation studies
Initiatives & Achievements
Winners of 2013 Bhupi Mathur Award for Innovation, for the paper “The Zero Effect”
Winners of 2012 Ramesh Thadani Gold Award for Thought Leadership in Research, for the paper “Food and Beverage Need
States in Urban India, icrea8e approach to segmentation”
Runner – UP of Data Interpretation, for the paper “The Zero Effect”, 23rd
Annual Market Research Seminar (MRSI 2013)
Introduced techniques like Random Forest, Neural Network etc. to improve existing predictive models
Conducted a successful workshop on Excel, for colleagues
Developed several excel dashboards using advanced excel techniques & macros
Continuously achieved ‘A’ grade (Top 10%) for my performance for the 2011-12, 2012-13
Skills
- R (3 years)
- SPSS (3 years)
- Segmentation (2 years)
- Pricing (2 years)
Specialties
- Segmentation
Spoken Languages
- English, Hindi