Mark Cassar

Resume posted by mcassar

Desired position type: Any
Location: Kingsville Ontario, Canada

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A resourceful and flexible data analyst able to adapt to changing priorities; Skilled at extracting practical business information from data using modern technologies and techniques.


  • Google, Google Analytics Certification, 04/2016
  • Udacity, Data Analyst Nanodegree, 02/2016
  • O’Reilly School of Technology, Python 1 & 2, 08/2014
  • University of Windsor, Canada   Physics, Ph.D., 12/2003
  • University of Windsor, Canada   Education, B.Ed., 06/1995
  • University of Windsor, Canada   English & Physics, B.A., 06/1994


Consulting Data Analyst, Scholarly iQ , 09/2015-present

  • Use structured and unstructured data to build predictive models for scholarly publishers
  • Create new analytics data product as basis to develop new revenue stream
  • Technologies used: Python, R, Shiny, Excel, SQL, EC2


Consulting Analyst, Meta, 08/2015-09/2015

  • Elucidated customer insights for specific data-intensive industries via interviews to aid in product design and development
  • Performed competitive market and product analyses to aid senior management in strategic decision-making

Head of Business Innovation, AIP Publishing LLC , 02/2014-03/2015

  • Increased marketing email click-through rates by 3 to 5 times via experimental behavioral customer segmentation
  • Investigated Naive Bayes classification and sentiment analysis of free-form customer responses to increase staff efficiency in responding to customer complaints
  • Technologies used: Python, Excel




  • Python
  • R
  • Shiny
  • SQL