Marketing and Data Science Engineer

Resume posted by adriancook in Marketing.
Desired salary: $1.00
Desired position type: Any
Location: Montréal Québec, Canada

Contact adriancook

Summary

I am a Marketing and Sales professional with seven years of experience in market research, digital analytics, SEO/SEM campaign optimization and business development. My specialization is delivering data-driven consumer insights that address clients’ performance challenges, and help companies boost sales. I have worked with a broad range of companies, including small businesses and Fortune 500 accounts worth over $1 million. My passion is pioneering strategies that leverage predictive analytics and Big Data to revolutionize customers’ user experience.

Technical Proficiency:
> Consumer surveys (iPerceptions, Qualtrics)
> Productivity tools (Microsoft Excel including VBA, PowerPoint)
> Business Intelligence tools (Tableau/Qlikview)
> Modeling tools (SPSS, R, SAS)
> Programming languages (SQL, VBA)

Education

Masters Certificate in Business Intelligence, HEC Montreal,2015

Masters-level courses including Data Mining, Database Marketing, Multidimensional Analysis and Statistical Programming for Data Analysis in SAS, SQL, R, and SPSS.

MBA in Marketing ,McGill University, 2011

Bachelor in International Studies, University of Chicago, 2006

Experience

Marketing and Data Science Engineer (Intern), Montreal, Canada

November 2015 – February 2016

Plotly

  • Set up segmentation, tracking, in-app notifications & conversion funnel analysis with Mixpanel
  • Used Google Analytics for custom reporting, bounce tracking and to monitor site speed
  • Launched email marketing campaigns, paid social media campaigns (Facebook, Twitter, LinkedIn) and audience re-targeting (Perfect Audience) strategies

Strategy Consultant, Montreal, Canada                                                                   

July 2014 – October 2015

  • Produced a revenue sensitivity/scenario analysis, investor pitch-book, financial projections and business case analysis for a $25 million USD civil infrastructure project in Ghana
  • Advised on a new US market penetration strategy for an apparel firm with C$11M in sales

Project Manager, Montreal, Canada

October 2012 – June 2014

iPerceptions                                                                                                 

  • Managed implementation and delivery of marketing research projects for clients
  • Proposed business intelligence solutions to help clients integrate Voice of Customer research, UX design, and Clickstream data (Omniture, GA, TeaLeaf) to improve customer website satisfaction
  • Presented issue-based analyses to provide in-depth recommendations on site weaknesses, strengths and opportunities for improvement to B-Level and C-Level executives
  • Used predictive modeling to inform strategy and site performance for flagship accounts

Program Manager, Montreal, Canada

November 2011 – October 2012

McGill University, Program for International Competitiveness       

  • Managed a team of researchers to generate case studies for clients including Canadian SMEs, Industry Canada and Export Development Canada
  • Provided independent market research on optimizing corporate strategy for global expansion

Bilingual Retirement and Investment Specialist, Toronto, Canada

January 2007 – July 2009

Fidelity Investments Canada

  • Provided investment advice to pension plan clients during the global credit crisis
  • Won two awards: for outstanding customer service and redesigning the company`s website

Education

HEC Montreal, Montreal, Canada

October 2012 – December 2015

Masters Certificate, Concentration in Business Intelligence

  • Courses in Data Mining, Database Marketing, and Statistical Programming in Python, R, SAS, SPSS and in web analytics systems like Google Analytics

McGill University, Desautels Faculty of Management, Montreal, Canada                        September 2009 – June 2011

  • Masters in Business Administration, Concentration in Marketing

University of Chicago, Chicago, USA                                                       

September 2002 – June 2006

Bachelor of Arts, Concentration in International Studies

Interests

  • Fluent in French, intermediate knowledge of Spanish and Portuguese

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