Marketing and Data Science Engineer
Summary
I am a Marketing and Sales professional with seven years of experience in market research, digital analytics, SEO/SEM campaign optimization and business development. My specialization is delivering data-driven consumer insights that address clients’ performance challenges, and help companies boost sales. I have worked with a broad range of companies, including small businesses and Fortune 500 accounts worth over $1 million. My passion is pioneering strategies that leverage predictive analytics and Big Data to revolutionize customers’ user experience.
Technical Proficiency:
> Consumer surveys (iPerceptions, Qualtrics)
> Productivity tools (Microsoft Excel including VBA, PowerPoint)
> Business Intelligence tools (Tableau/Qlikview)
> Modeling tools (SPSS, R, SAS)
> Programming languages (SQL, VBA)
Education
Masters Certificate in Business Intelligence, HEC Montreal,2015
Masters-level courses including Data Mining, Database Marketing, Multidimensional Analysis and Statistical Programming for Data Analysis in SAS, SQL, R, and SPSS.
MBA in Marketing ,McGill University, 2011
Bachelor in International Studies, University of Chicago, 2006
Experience
Marketing and Data Science Engineer (Intern), Montreal, Canada
November 2015 – February 2016
Plotly
- Set up segmentation, tracking, in-app notifications & conversion funnel analysis with Mixpanel
- Used Google Analytics for custom reporting, bounce tracking and to monitor site speed
- Launched email marketing campaigns, paid social media campaigns (Facebook, Twitter, LinkedIn) and audience re-targeting (Perfect Audience) strategies
Strategy Consultant, Montreal, Canada
July 2014 – October 2015
- Produced a revenue sensitivity/scenario analysis, investor pitch-book, financial projections and business case analysis for a $25 million USD civil infrastructure project in Ghana
- Advised on a new US market penetration strategy for an apparel firm with C$11M in sales
Project Manager, Montreal, Canada
October 2012 – June 2014
iPerceptions
- Managed implementation and delivery of marketing research projects for clients
- Proposed business intelligence solutions to help clients integrate Voice of Customer research, UX design, and Clickstream data (Omniture, GA, TeaLeaf) to improve customer website satisfaction
- Presented issue-based analyses to provide in-depth recommendations on site weaknesses, strengths and opportunities for improvement to B-Level and C-Level executives
- Used predictive modeling to inform strategy and site performance for flagship accounts
Program Manager, Montreal, Canada
November 2011 – October 2012
McGill University, Program for International Competitiveness
- Managed a team of researchers to generate case studies for clients including Canadian SMEs, Industry Canada and Export Development Canada
- Provided independent market research on optimizing corporate strategy for global expansion
Bilingual Retirement and Investment Specialist, Toronto, Canada
January 2007 – July 2009
Fidelity Investments Canada
- Provided investment advice to pension plan clients during the global credit crisis
- Won two awards: for outstanding customer service and redesigning the company`s website
Education
HEC Montreal, Montreal, Canada
October 2012 – December 2015
Masters Certificate, Concentration in Business Intelligence
- Courses in Data Mining, Database Marketing, and Statistical Programming in Python, R, SAS, SPSS and in web analytics systems like Google Analytics
McGill University, Desautels Faculty of Management, Montreal, Canada September 2009 – June 2011
- Masters in Business Administration, Concentration in Marketing
University of Chicago, Chicago, USA
September 2002 – June 2006
Bachelor of Arts, Concentration in International Studies
Interests
- Fluent in French, intermediate knowledge of Spanish and Portuguese
