With BA in Psychology, M. Sc. in Visual Neuroscience and PhD candidate in Marketing at FEA-USP, I have large professional experience working in three main areas: Research, Consultancy and Education
I work in researches that provide insights about consumer behavior through visual tracking technology (Eyetracker). With the generated information I can understand which aspects of the produced materials attracts attention and will be remembered by the consumer, providing accurate data for decision making.
Currently I am developing a new line of research interest in my PhD Project, using neuroscientific technologies for decision making in Organizations, particularly in the study of Ergonomics and Consumer Behaviour.